BACHELOR’S DEGREE IN COMMUNICATION
2002 - 2005
Polycom-SAWI (Full-time communication training course run by Swiss Institute for Communication, Marketing and Advertising), Lausanne (Switzerland)
CLASSES: ADVERTISING, MARKETING, PUBLIC RELATION, MEDIA, PRODUCTION
- ACHIEVEMENTS
- Wrote a final dissertation: " Sensorial Marketing, stimulate the five senses to seduce the consumer "
- Created a design restaurant business plan
- Performed a detailed analysis of KENZO Perfumes Switzerland & Paris (marketing, distribution, promotion)
- Developed a below the line marketing strategy for the new formula of AGEFI business daily
- Defined a positioning and developed an advertising campaign (awareness & image) for MUSIC@ magazine