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  • I am an international marketing & communication specialist with 15 years experience both on industry and agency sides in Europe and Asia. What am I good at? Generating business by understanding my clients needs and turning them into innovative and impactful multichannel campaigns. Building bridges between people, medias, social networks and situations, ensuring efficient adaptation and performance. I always have a clear mindset: make the difference!
  • Profession
  • Marketing / Advertising / PR / Media
  • Industry
  • Consumer Goods
  • Availability
  • Less than a month
  • Years of experience
  • 10 to 15 years
  • Education
  • Masters / MBA
  • Type of contract
  • Permanent
  • Working time
  • Full Time 100%
  • Salary
  • To be agreed CHF
  • Travel
  • Occasionally
  • Strategic planning: define targets, objectives and positioning, articulate key messages
  • Product Launch: Define and implement on line and off line marketing strategies with budgets from 50K to 1MEur
  • Market research : conduct market research and competition analysis
  • Define KPIs to track campaign efficiency and assess ROI
  • Social Media Marketing: Plan, implement and monitor social media campaign (Facebook, Instagram, WeChat)
  • Develop specific content for social media marketing
  • Recruit influencers and develop influencers campaigns
  • Develop key messages and media content
  • Content production: campaign signatures, mailing, e-mailing, POS, commercial presentation, social content
  • Community animation and engagement on social media
  • Activate network and media engagement
  • Identify sponsors or partners, sell proposals and build contracts
  • Build, develop and manage an international team capable of carrying agency activities
  • Define individual KPIs and support the team to achieve them
  • Suppliers benchmark and management: PR, digital agencies, contractors, creative designers
  • Establish, monitor and analyse yearly budget and forecast
  • Saleforces
  • Trello
  • Microsoft Office
Consultante freelance
March 2020 - Current position
brandingStories • Genève • Switzerland
  • Branding: nom, univers de marque, storytelling, contenus
  • Accompagnement plateforme de marque
  • Communication 360 (concertations Etat de Genève)
  • Gestion de projet et coordination prestataires
Agency Director
May 2016 - June 2018
  • Business development: generate new clients for Hong Kong Office (Remy Martin, Chateau Angelus, Bernard Magrez, Agrolibano) and increase turnover by 35% under my leadership
  • Build and manage a cross-functional team of 9 experienced professionals
  • Budget management: monitor and manage agency budget and ressources, negotiate yearly contracts with suppliers
  • Client Management: Supervise a portfolio of 25 clients, with more than 40 campaigns and events per year
  • Generate agency visibility among local network and professionals of the industry
  • Manage partners relationship to enlarge agency network and generate agency visibility
Project Manager
January 2013 - August 2013
  • Organise Made in Asia sourcing symposium. Speakers line up and briefing, event management: 220 delegates, 30 speakers
  • Advertising sale and content creation: contribute to guidebook "how to settle in Hong Kong" and achieve +30% of advertising revenue target
Communication Manager
February 2011 - November 2011
Rustica Publishing • Paris • France
  • Direct Marketing: Conceive new annual mailing.
  • On-line marketing: Conceive web marketing actions: online recruitment emailing, newsletter and new website. Maintain subscription rate
Marketing Project Manager
September 2004 - January 2011
Dargaud Editions • Paris • France
  • Product Launch: conceive marketing plans and sales tools. Create visual identity, baseline, sales leaflet, media advertising and content for social media. Promote marketing plans to editors, authors, key accounts and sales team
  • Strategic planning: negotiate and buy advertising space
  • Media relation: conceive media key messages with PR team, negotiate media partnerships
  • Budget management: build and manage marketing budget from 25K to 500KEuros
Master in Management
September 1999 - June 2003
EM Lyon (Master in management) • Lyon • France
  • French
  • English