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  • I am an international marketing & communication specialist with 15 years experience both on industry and agency sides in Europe and Asia. What am I good at? Generating business by understanding my clients needs and turning them into innovative and impactful multichannel campaigns. Building bridges between people, medias, social networks and situations, ensuring efficient adaptation and performance. I always have a clear mindset: make the difference!
  • Profession
  • Marketing / Advertising / PR / Media
  • Industry
  • Consumer Goods
  • Availability
  • Less than a month
  • Years of experience
  • 10 to 15 years
  • Education
  • Masters / MBA
  • Type of contract
  • Permanent
  • Working time
  • Full Time 100%
  • Salary
  • To be agreed CHF
  • Travel
  • Occasionally
Skills
  • Strategic planning: define targets, objectives and positioning, articulate key messages
  • Product Launch: Define and implement on line and off line marketing strategies with budgets from 50K to 1MEur
  • Market research : conduct market research and competition analysis
  • Define KPIs to track campaign efficiency and assess ROI
  • Social Media Marketing: Plan, implement and monitor social media campaign (Facebook, Instagram, WeChat)
  • Develop specific content for social media marketing
  • Recruit influencers and develop influencers campaigns
  • Develop key messages and media content
  • Content production: campaign signatures, mailing, e-mailing, POS, commercial presentation, social content
  • Community animation and engagement on social media
  • Activate network and media engagement
  • Identify sponsors or partners, sell proposals and build contracts
  • Build, develop and manage an international team capable of carrying agency activities
  • Define individual KPIs and support the team to achieve them
  • Suppliers benchmark and management: PR, digital agencies, contractors, creative designers
  • Establish, monitor and analyse yearly budget and forecast
  • Saleforces
    Advanced
  • Trello
    Advanced
  • Microsoft Office
    Expert