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Expand products adoption and company awareness: used by 100K+ organizations every day to clean their code base, 67% growth in 18 months
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Product Marketing: Explain the value proposition of each product line, working with IT analysts Gartner, Forrester and IDC to improve the product positioning and raise product awareness
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Animate end-user community with product launches | 3 majors and 12 minors per year, value added content, quarterly newsletters and attractive facts on social networks to engage people and create a strong community around the products and the brand
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Improve customers journey based on persona to move them down in the marketing funnel
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Lead generation: 600 leads generated per month 50% growth in 18 months
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Manage partner relationships to enlarge company reach and generate more leads/customers: Microsoft, Compuware, Jenkins, Jfrog, Atlassian
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Elevated company’s marketing approach from startup phase into growth mode
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Built and managed a cross-functional team of experienced professionals up to 6 people
distributed in the US, Switzerland, France
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Established GSX as a market leader on the Microsoft market segment
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Generated a pipeline of 5 millions euros in 18 months with 12000 leads generated year-on-year basis
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Manage co-marketing programs with Microsoft, IBM and BlackBerry
