The Travel Corporation - Luxury Travel Brands • Geneva • Switzerland
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Own the Digital Transformation: re-structuring digital teams and processes to create efficiencies, innovation and grow revenue for our 2 main luxury coach brands on key marketing digital channels across 8 regions
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Define and lead Demand generation leveraging
- email automations for acquisition, retention and campaign activities done on Marketing Cloud
- Paid Search on Facebook, Instagram and Google for prospecting and retargeting campaigns
- Audiences building lookalike and similar audiences on new/returning visitors, future travelers and past passengers
- Web personalization tailoring web content journey to suit interests, preferences and increase conversion rate
- Inbound Marketing with content management: accountable for all content production and repurposing to use across channels
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Define digital strategy across the entire customer lifecycle to maximize conversions
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Implement A/B testing best practices on emails and websites to increase open rate, Clickthrough rate, and conversion on landing pages
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Lead and develop a cross-functional team of 7 people to execute the digital marketing strategy
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Define KPIs and implement reporting dashboard to give visibility on marketing performances
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Following-up on releases, from grooming business requirements, to testing and ensuring successful go-live
Foxstone • Geneva • Switzerland
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Define paid media campaigns on social media platforms: Facebook, LinkedIn and instagram
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Implement the digital campaign strategy for prospecting and retargeting goals
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Own the Inbound Marketing strategy including SEO, content generation to grow MQLs volume in Switzerland
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Optimize website content to increase conversion rate on the Foxstone crowdfunding platform
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Organize events and webinars to nurture and convert leads
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Oversee reporting defining KPIs to measure the ROI and allocate budget accordingly
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Elevated company’s marketing approach from startup phase into growth mode leveraging inbound marketing and account based tactics
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Build and manage a cross-functional team of experienced professionals distributed in the US, Switzerland, France
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Go to Market: Define and articulate digital marketing plans with large global budget. Provide definition and specification of project scope and deliverables
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Product launches: Plan, define and implement product launch globally on key marketing touch points emails, blogs, website and social platforms
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Product Marketing: Explain the value proposition of each product line, working with IT analysts Gartner, Forrester and IDC to improve the product positioning and raise product awareness
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Web Content Management: delivering website optimization that increase conversion from both consumer and trade audiences
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Manage co-marketing programs with Microsoft, IBM and BlackBerry
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Lead the digital transformation across the board internally being responsible for CRM & Marketing Data analysis
