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  • I am a senior marketing professional with 15 years of experience with a diverse portfolio of experiences managing global brands in fast growing companies in software and luxury travel industries. I’ve supervised all aspects of marketing both traditional offline/digital campaigns including Marketing strategy, Brand communication, product marketing, demand generation managing large budget with multi-functional teams. I hold a Master degree and I am French native and fluent in English and Spanish.
  • Profession
  • Marketing / Advertising / PR / Media
  • Industry
  • Computers / Internet
  • Availability
  • Negotiable
  • Years of experience
  • 10 to 15 years
  • Education
  • Masters / MBA
  • Type of contract
  • Permanent
  • Working time
  • Full Time 100%
Skills
  • Growth marketing and demand generation leveraging email automations with Cart Abandonment flows, social channels, and paid search with prospecting ads.
  • CRM : Retention, Acquisition & email marketing campaigns
  • SEM – Define and implement digital campaign strategies incl. ads placement across social media and search for prospecting and retargeting goals
  • Paid Social: Facebook, Instagram and affiliates programs
  • Proven ability to build and conduct lead generation strategy leveraging inbound marketing and lead nurturing
  • Build an apply A/B testing strategy to optimize opportunities to improve customer experience and business results.
  • Inbound: SEO, content generation and Acquisition
  • Web content strategy: Create a comprehensive content strategy defining the substance, structure, workflow and governance
  • Web personalisation: Drive the global strategy to tailor web content to suit interests, preferences and needs of our website visitors (new and returning) and ultimately increase conversions
  • Content Management: Accountable for all content and merchandising across the brand websites supporting policies and procedures around content management style and appearance
  • Website optimization: Ensure that websites are optimised to convert new prospects, repeat guests, agents and partners at all states of their buying cycle from consideration to booking
  • Data capture: Oversee reporting of the of the commercial performance of the websites and adapt content strategy as required to continually optimize conversion
  • Product Marketing: Articulate value proposition and define overall product positioning. Formulate key messages for multiple technical target audiences
  • Account Based Marketing: Deliver personalized marketing to activate key accounts by vertical, maturity level, product usage to optimize the churn rate and customers retention & reengagement
  • Market research: Conduct market research and competitive analysis. Actively engage, manage relationships with IT analysts (Gartner, Forrester, IDC, Ovum, 451group)
  • Define partner strategy for global SIs, MSPs and VARs with co-branding and co-marketing programs with partners and alliances
  • Build, develop and manage a multi-functional team capable of carrying out the necessary marketing strategies and tactics
  • Recruitment of 50+ marketing talents
  • Define marketing objectives and support the team to achieve them
  • Team management and quarterly reporting to CEO and investors
  • Third-party agencies benchmark and management: Press, IT analysts, multimedia, affiliate and Web agencies
  • Event management to support product launches and customers retention: seminars, workshops, webinars, trade shows and conferences
  • Content production: Newsletters, leaflets, ppt presentations, landing pages, social content
  • Media relation and press releases creation
  • Community development and engagement on social networks: Linkedin, Twitter, Facebook, Instagram, Snapchat
  • Define digital metrics and KPIs (CPR, CTOR, ROAS, CVR, Churn) to track marketing goals and assess ROI
  • A/B testing
  • Implementation of SalesForce.com sales and marketing processes
  • CRM: Salesforce, Marketing Cloud, Ad Studio, Interaction Studio, Mailchimp
    Expert
  • CMS: Sitecore, Jahia, WordPress, Umbraco, Hubspot, Drupal
    Expert
  • Data Management: Google Analytics, Power BI, Salesforce Reports
    Expert
  • Project Management: Atlassian suite (Jira, Confluence), github, Monday.com
    Expert
Experience
Head of Digital Marketing
January 2020 - Current position
The Travel Corporation - Luxury Travel Brands • Geneva • Switzerland
  • People Management & Development: Leading the Digital marketing function across 8 regions
  • Digital Transformation: re-structuring digital teams and processes to create efficiencies, innovation and grow revenue for 2 luxury brands on key marketing digital channels across 8 regions
  • Product launches: Plan, define and implement product launch globally on key marketing touch points emails, blogs and social platforms
  • Go to Market: Define and articulate digital marketing plans with large global budget. Provide definition and specification of project scope and deliverables.
  • Setting the digital global marketing strategy for the premium and luxury brands within The Travel Corporation portfolio
  • Automation Flows: Defining and ensuring acquisition (Abandoned cart & browse), retention flows are up to date and executed correctly
  • Performances & KPIs: Creating reports on the journeys’ performance, support data analyst
  • Following-up on releases, from grooming business requirements, to testing and ensuring successful go-live
Digital Marketing Director
March 2019 - December 2019
Foxstone • Geneva • Switzerland
  • Handling all the Company’s digital
    marketing, offline marketing, press relations and event marketing activities.
Marketing Director
March 2016 - March 2019
SonarSource • Geneva • Switzerland
  • Expand products adoption and company awareness
  • Lead generation: 600 leads generated per month 50% growth in 18 months  
  • Product Marketing:  Explain the value proposition of each product line, working with IT analysts Gartner, Forrester and IDC to improve the product positioning and raise product awareness
  • Web Content Management:
    - developing traffic to our website optimizing pages for lead conversion
    - Own the SEO keyword and content strategy, responsible for SEO ranking results
    - Optimize leads’ online journey
  • Animate end-user community with product launches
  • Improve customers journey based on persona to move them down in the marketing funnel
  • Manage partner relationships to enlarge company reach and generate more leads/customers: Microsoft, Compuware, Jenkins, Jfrog, Atlassian
VP Marketing
January 2011 - February 2016
GSX Solutions • Geneva • Switzerland
  • Elevated company’s marketing approach from startup phase into growth mode
  • Built and managed a cross-functional team of experienced professionals up to 16 people  distributed in the US, Switzerland, France
  • Generated a pipeline of 5 millions euros in 18 months with 12000 leads generated year-on-year basis
  • Web content management: delivering website optimisations that increase conversion from both consumer and trade audiences
  • Manage co-marketing programs with Microsoft, IBM and BlackBerry
  • Managed the digital transformation across the board internally being responsible for CRM & Data analysis
Jahia Solutions Group • Geneva • Switzerland
  • Develop and manage corporate brand, communication and marketing plan with traditional print campaigns, public relations, direct marketing, international events, social media and online campaigns
ETT • Geneva • Switzerland
  • Looking for alliance partners and sponsors
  • Building and animating a community of entrepreneurs, VC, and IT experts
  • Events organization gathering 250+ delegates
Atos • Paris • France
  • Create, develop and coordinate a successful local marketing strategy and support activities that increased brand awareness, product demand and direct sales.
Education
ECE-BBA INSEEC (Master ) • Lyon • France
  • Internships:  SAP, French Embassy in Mexico City (6 months) Chantelle Barcelona (4 months)- TOIC in Napier University (Scotland)
Languages
  • French
    Expert
  • English
    Expert
  • Spanish
    Advanced