The Travel Corporation - Luxury Travel Brands • Geneva • Switzerland
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People Management & Development: Leading the Digital marketing function across 8 regions
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Digital Transformation: re-structuring digital teams and processes to create efficiencies, innovation and grow revenue for 2 luxury brands on key marketing digital channels across 8 regions
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Product launches: Plan, define and implement product launch globally on key marketing touch points emails, blogs and social platforms
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Go to Market: Define and articulate digital marketing plans with large global budget. Provide definition and specification of project scope and deliverables.
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Setting the digital global marketing strategy for the premium and luxury brands within The Travel Corporation portfolio
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Automation Flows: Defining and ensuring acquisition (Abandoned cart & browse), retention flows are up to date and executed correctly
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Performances & KPIs: Creating reports on the journeys’ performance, support data analyst
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Following-up on releases, from grooming business requirements, to testing and ensuring successful go-live
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Elevated company’s marketing approach from startup phase into growth mode
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Built and managed a cross-functional team of experienced professionals up to 16 people distributed in the US, Switzerland, France
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Generated a pipeline of 5 millions euros in 18 months with 12000 leads generated year-on-year basis
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Web content management: delivering website optimisations that increase conversion from both consumer and trade audiences
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Manage co-marketing programs with Microsoft, IBM and BlackBerry
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Managed the digital transformation across the board internally being responsible for CRM & Data analysis