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  • I am a senior marketing executive with 15 years of experience in developing high-impact demand generation programs for fast growing software companies. I’ve managed all aspects of marketing both traditional offline activities and digital campaigns including awareness and branding marketing communications, product marketing, demand generation managing budget until 1,5M on a yearly basis. I hold a Master degree from the INSEEC Business school in Lyon, France and I am proficient in French, English and Spanish.
  • 0789367783
  • Route de Grand Lancy, 112Q
  • 1212 Grand lancy Geneva
  • Switzerland
  • Profession
  • Marketing / Advertising / PR / Media
  • Industry
  • Computers / Internet
  • Availability
  • Negotiable
  • Years of experience
  • 10 to 15 years
  • Education
  • Masters / MBA
  • Type of contract
  • Permanent
  • Working time
  • Full Time 100%
Skills
  • Go to Market: Define and articulate annual marketing plans from 250K to 1M yearly budget
  • Product Marketing: Articulate value proposition and define overall product positioning. Formulate key messages for multiple technical target audiences
  • Account Based Marketing: Deliver personalized marketing to activate key accounts by vertical, maturity level, product usage to increase the churn rate and customers reengagement
  • Product launches: Plan, define and implement product launch globally.
  • Market research: Conduct market research and competitive analysis. Actively engage, manage and cultivate relationships with IT analysts (Gartner, Forrester, IDC, Ovum, 451group)
  • Define partner strategy for global SIs, MSPs and VARs with co-branding and co-marketing programs with partners and alliances
  • CRM - email marketing, SEO, content, inbound marketing
  • SEM – PPC on Google Adwords and affiliates programs
  • Proven ability to build and conduct lead generation strategy leveraging inbound marketing and lead nurturing
  • Build, develop and manage a marketing team capable of carrying out the necessary marketing strategies and tactics
  • Recruitment of 20+ marketing talents
  • Define marketing objectives and support the team to achieve them
  • Team management and quarterly reporting to CEO and investors
  • Third-party agencies benchmark and management: media, IT analysts, multimedia, affiliate agencies
  • Event management to support product launches and customers retention: seminars, workshops, webinars, trade shows and conferences
  • Content production: Newsletters, leaflets, ppt presentations, landing pages, social content
  • Media relation and press releases creation
  • Community animation and engagement on social networks: Linkedin, Twitter, Facebook, Instagram
  • Websites management
  • Define KPIs to track marketing goals and assess ROI
  • A/B testing
  • Implementation of SalesForce.com sales and marketing processes
  • Hubspot
    Expert
  • Salesforce.com
    Expert
  • Google Analytics
    Advanced
  • Microsoft Office
    Expert
  • Agile Marketing: Atlassian suite (Jira, Confluence), github
    Expert
Experience
Marketing Director
March 2016 - Current position
SonarSource • Geneva • Switzerland
  • Expand products adoption and company awareness: used by 100K+ organizations every day to clean their code base, 67% growth in 18 months
  • Product Marketing:  Explain the value proposition of each product line, working with IT analysts Gartner, Forrester and IDC to improve the product positioning and raise product awareness
  • Animate end-user community with product launches | 3 majors and 12 minors per year, value added content, quarterly newsletters and attractive facts on social networks to engage people and create a strong community around the products and the brand
  • Improve customers journey based on persona to move them down in the marketing funnel
  • Lead generation: 600 leads generated per month 50% growth in 18 months  
  • Manage partner relationships to enlarge company reach and generate more leads/customers: Microsoft, Compuware, Jenkins, Jfrog, Atlassian
VP Marketing
January 2011 - February 2016
GSX Solutions • Geneva • Switzerland
  • Elevated company’s marketing approach from startup phase into growth mode
  • Built and managed a cross-functional team of experienced professionals up to 6 people 
    distributed in the US, Switzerland, France
  • Established GSX as a market leader on the Microsoft market segment
  • Generated a pipeline of 5 millions euros in 18 months with 12000 leads generated year-on-year basis
  • Manage co-marketing programs with Microsoft, IBM and BlackBerry
Jahia Solutions Group • Geneva • Switzerland
  • Develop and manage corporate brand, communication and marketing plan with traditional print campaigns, public relations, direct marketing, international events, social media and online campaigns
ETT • Geneva • Switzerland
  • Looking for alliance partners and sponsors
  • Building and animating a community of entrepreneurs, VC, and IT experts
  • Events organization gathering 250+ delegates
Atos • Paris • France
  • Create, develop and coordinate a successful local marketing strategy and support activities that increased brand awareness, product demand and direct sales.
Business Objects • Paris • France
Education
ECE-BBA INSEEC (Master ) • Lyon • France
  • Internships:  SAP, French Embassy in Mexico City (6 months) Chantelle Barcelona (4 months)- TOIC in Napier University (Scotland)
Languages
  • French
    Expert
  • English
    Expert
  • Spanish
    Advanced