Options Options
  • I am a senior marketing professional with 15 years of experience in BtoB and BtoC fast growing software companies. I’ve supervised all aspects of marketing both traditional offline campaigns and digital marketing including Inbound Marketing, Account Based Marketing, product launch, brand communication, product marketing, managing large budget with multi-functional teams. I hold a Master degree in Marketing. French native I am fluent in English and Spanish.
  • Profession
  • Marketing / Advertising / PR / Media
  • Industry
  • Computers / Internet
  • Availability
  • Between 1 and 3 months
  • Years of experience
  • 10 to 15 years
  • Education
  • Masters / MBA
  • Type of contract
  • Permanent
  • Working time
  • Full Time 100%
  • Travel
  • Flexible
  • Geographical mobility
  • State
Head of Digital Marketing
January 2020 - Current position
The Travel Corporation - Luxury Travel Brands • Geneva • Switzerland
  • Own the Digital Transformation: re-structuring digital teams and processes to create efficiencies, innovation and grow revenue for our 2 main luxury coach brands on key marketing digital channels across 8 regions
  • Define and lead Demand generation leveraging
    - email automations for acquisition, retention and campaign activities done on Marketing Cloud
    - Paid Search on Facebook, Instagram and Google for prospecting and retargeting campaigns
    - Audiences building lookalike and similar audiences on new/returning visitors, future travelers and past passengers
    - Web personalization tailoring web content journey to suit interests, preferences and increase conversion rate
    - Inbound Marketing with content management: accountable for all content production and repurposing to use across channels
  • Define digital strategy across the entire customer lifecycle to maximize conversions
  • Implement A/B testing best practices on emails and websites to increase open rate, Clickthrough rate, and conversion on landing pages
  • Lead and develop a cross-functional team of 7 people to execute the digital marketing strategy
  • Define KPIs and implement reporting dashboard to give visibility on marketing performances
  • Following-up on releases, from grooming business requirements, to testing and ensuring successful go-live
Digital Marketing Director
March 2019 - December 2019
Foxstone • Geneva • Switzerland
  • Define paid media campaigns on social media platforms: Facebook, LinkedIn and instagram
  • Implement the digital campaign strategy for prospecting and retargeting goals
  • Own the Inbound Marketing strategy including SEO, content generation to grow MQLs volume in Switzerland
  • Optimize website content to increase conversion rate on the Foxstone crowdfunding platform
  • Organize events and webinars to nurture and convert leads
  • Oversee reporting defining KPIs to measure the ROI and allocate budget accordingly
Marketing Director
March 2016 - March 2019
SonarSource • Geneva • Switzerland
  • Web Content Management:
    - Develop traffic to our website optimizing pages for lead conversion
    - Own the SEO keyword and content strategy, responsible for SEO ranking results
    - Optimize leads’ online journey
  • Develop a sales content library with customer stories, product leaflets and one pager to nurture qualified leads
  • Animate the customer community with events organization to launch LTS and improve product adoption on new features
VP Marketing
January 2011 - February 2016
GSX Solutions • Geneva • Switzerland
  • Elevated company’s marketing approach from startup phase into growth mode leveraging inbound marketing and account based tactics
  • Build and manage a cross-functional team of experienced professionals distributed in the US, Switzerland, France
  • Go to Market: Define and articulate digital marketing plans with large global budget. Provide definition and specification of project scope and deliverables
  • Product launches: Plan, define and implement product launch globally on key marketing touch points emails, blogs, website and social platforms
  • Product Marketing:  Explain the value proposition of each product line, working with IT analysts Gartner, Forrester and IDC to improve the product positioning and raise product awareness
  • Web Content Management: delivering website optimization that increase conversion from both consumer and trade audiences
  • Manage co-marketing programs with Microsoft, IBM and BlackBerry
  • Lead the digital transformation across the board internally being responsible for CRM & Marketing Data analysis
Jahia Solutions Group • Geneva • Switzerland
  • Develop and manage corporate brand, communication and marketing plan with traditional print campaigns, public relations, direct marketing, international events, social media and online campaigns
ETT • Geneva • Switzerland
  • Looking for alliance partners and sponsors
  • Building and animating a community of entrepreneurs, VC, and IT experts
  • Events organization gathering 250+ delegates
Atos • Paris • France
  • Create, develop and coordinate a successful local marketing strategy and support activities that increased brand awareness, product demand and direct sales.
  • Digital Marketing: Growth Marketing, Inbound Marketing, SEM, Paid Social, Demand Generation, Email Marketing
  • Website Management & e-Merchandising: Web Content Management, Web personalization and optimization, landing pages,
  • Marketing: Account Based Marketing, Product Marketing, Media Relation, Events, Trade Shows, Affiliates and Partner Programs, Brand Marketing and Positioning
  • Management: Team Management, Talents recrutement, Reporting
  • CRM: Salesforce, Marketing Cloud, Ad Studio, Interaction Studio, Mailchimp
  • CMS: Sitecore, Jahia, SEMrush, WordPress, Umbraco, Hubspot
  • Data Management: Google Analytics, Data Studio, Power BI
  • Project Management: Jira, Monday, Airtable
ECE-BBA INSEEC (Master ) • Lyon • France
  • Internships:  SAP, French Embassy in Mexico City (6 months) Chantelle Barcelona (4 months)- TOIC in Napier University (Scotland)
  • French
  • English
  • Spanish