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Meryll Moreau Chief Marketing Officer
Open to opportunities
  • I am a senior marketing professional with 15 years of experience with a diverse portfolio of experience managing global brands in fast growing companies in software and luxury travel industries. I’ve supervised all aspects of marketing both traditional offline/digital campaigns including Marketing strategy, Brand communication, product marketing, demand generation managing large budget with multi-functional team. I hold a Master degree and I am fluent in French, English and Spanish.
  • Profession
  • Marketing / Advertising / PR / Media
  • Industry
  • Computers / Internet
  • Availability
  • Negotiable
  • Years of experience
  • 10 to 15 years
  • Education
  • Masters / MBA
  • Type of contract
  • Permanent
  • Working time
  • Full Time 100%
  • Go to Market: Define and articulate marketing plans with large budget
  • Product Marketing: Articulate value proposition and define overall product positioning. Formulate key messages for multiple technical target audiences
  • Account Based Marketing: Deliver personalised marketing to activate key accounts by vertical, maturity level, product usage to increase the churn rate and customers reengagement
  • Product launches: Plan, define and implement product launch globally (8+ regions).
  • Market research: Conduct market research and competitive analysis. Actively engage, manage and cultivate relationships with IT analysts (Gartner, Forrester, IDC, Ovum, 451group)
  • Define partner strategy for global SIs, MSPs and VARs with co-branding and co-marketing programs with partners and alliances
  • Digital transformation leading international teams & establishing global processes
  • CRM - email marketing, SEO, content, inbound marketing
  • SEM – PPC on Google Adwords and affiliates programs
  • Proven ability to build and conduct lead generation strategy leveraging inbound marketing and lead nurturing
  • Build, develop and manage a multi-functional team capable of carrying out the necessary marketing strategies and tactics
  • Recruitment of 50+ marketing talents
  • Define marketing objectives and support the team to achieve them
  • Team management and quarterly reporting to CEO and investors
  • Third-party agencies benchmark and management: Press, IT analysts, multimedia, affiliate agencies
  • Event management to support product launches and customers retention: seminars, workshops, webinars, trade shows and conferences
  • Content production: Newsletters, leaflets, ppt presentations, landing pages, social content
  • Media relation and press releases creation
  • Community development and engagement on social networks: Linkedin, Twitter, Facebook, Instagram, Snapchat
  • Websites management
  • Define KPIs to track marketing goals and assess ROI
  • A/B testing
  • Implementation of SalesForce.com sales and marketing processes
  • Salesforce / Marketing Cloud/Ad Studio/Interaction Studio
  • Hubspot
  • Google Analytics
  • Planning Agile Marketing: Atlassian suite (Jira, Confluence), github, Monday.com