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Tamara Tawil Tamara Tawil
Seeking employment
  • Strategic marketing professional with over ten years of experience in hospitality marketing, communication and business development.
    Excels at developing key partnerships and alliances, crafting high-impact communications and maintaining consistent messaging across all brand touch points.
    I love big ideas and the challenges they bring along. Not all big ideas are well executed, and this is where I can help. No challenge is too big for me.
  • Profession
  • Marketing / Advertising / PR / Media
  • Industry
  • Catering / Hotels / Tourism
  • Availability
  • Immediate
  • Years of experience
  • 10 to 15 years
  • Education
  • Masters / MBA
  • Type of contract
  • Permanent
  • Working time
  • Part Time 80%
  • Salary
  • 80'000 to 90'000 CHF
  • Travel
  • Occasionally
  • Geographical mobility
  • City
Experience
Business Development Manager
September 1992 - July 1993 (9 months)
InterContinental Hotel • Londres • United Kingdom
Marketing Manager
August 1993 - December 1994 (1 year and 3 months)
CONSULT for Hotels & Restaurants • Beyrouth • Lebanon
Marketing Manager
January 1995 - February 1997 (2 years and 1 month)
CNN • Londres • United Kingdom
  • • Offering hotels various promotional incentives to subscribe to CNN International, including the launch of the Guide to CNN International Partner Hotels onto the Internet and the quarterly publication, CNN Traveller.
    • Coordinating these promotional benefits with other CNN International offices worldwide.
    • Developing new promotional benefits to maintain and expand CNN International’s hotel client base.
    • Managing the production of all relevant promotional material for CNN International.
    • Conducting surveys, with the support of our research team, aimed at gaining a better understanding of the importance of CNN International to frequent and business travellers.
Advertising and Promotions Manager (EMEA)
February 1997 - April 1998 (1 year and 2 months)
CNN • Londres • United Kingdom
  • Managing the consumer marketing of CNN International across Europe, Africa and the Middle East. Responsibilities include:
    • Exploiting promotional and partnership opportunities with third parties to run CNN competitions in print newspapers, magazines, and on-air across Europe, Africa and the Middle East.
    • Negotiating on barter-related opportunities with suitable pan-European print titles to maximize the exposure of CNN at minimal cost.
    • Conducting the first-ever consumer campaign for CNN International.
    • On-going communication with both the Media and Creative agencies
Self-employed • Geneve • Switzerland
  • Supported small business’ on various aspects of marketing, branding and digital presence. Clients included:
    • Hania Farrell Photography - London: Developed all the social media marketing of the business for the launch for her first exhibition in London.
    • Capvest Advisors - Geneva: Worked on the company’s rebranding, Website development, brochures and presentation templates. Liaised and briefed various agencies in the UK and in Geneva for the design element.
    • Designersouq.com – London – Development from scratch of an ecommerce website
Market Manager
October 2014 - July 2019 (4 years and 9 months)
Geneve Tourisme • Geneve • Switzerland
  • Marketing Geneva as a leisure destination to the travel trade and B2C in Brazil, the Gulf Countries and Russia/CIS regions. Responsibilities include:
    Developing and executing social media strategies and campaigns in those markets. Conducting the first ever B2C and Media campaign for Geneva Tourism in the GCC with KPIs exceeded by 300%. Facebook listed it as a success story https://www.facebook.com/business/success/geneva-tourism
    • Responsible for developing new and strategic B2B and B2C partnerships for Geneva that will generate room nights business for Geneva; as well as greater awareness
    • Proven track record of successful negotiation for impactful, complex deals, including partnerships management.
    • I was responsible to source, brief and select social media agencies in all those markets, so all our community management is geo targeted. I manage the communications with those agencies, ensuring they are kept up to date with our global and market strategies, so their communications are well aligned.
    • Liaising closely with local partners in Geneva to ensure a diverse representation of the destination.
    • Working closely with Swiss Tourism and ensuring Geneva’s strategy and brand positioning is well represented on their platforms.
    • Seeking PR and Media opportunities to enhance Geneva’s exposure in those markets.
    • Coming up with a 5-year marketing strategy plan in those markets ensuring the right marketing mix is represented.
    • Panelist at the 2018 Arabian Travel Market in Dubai
    • Project management - from ideation to execution won Europe’s Leading City Break Destination Award at the World Travel Awards 2017 for Geneva.
Education
Social Media: Digital Marketing
November 2013 - November 2013
University of the Arts London (Digital Marketing) (Certificate) • Londres • United Kingdom
Montessori Teaching Diploma
September 1998 - July 1999
Montessori St Nicholas (Teaching) (Diploma) • Londres • Switzerland
Bell Language School (Teaching) (Certificate) • Geneva • Switzerland
Marketing Alliances & Partnerships
March 2019 - March 2019
The Chartered Institute of Marketing (Marketing) (Certificate) • Londres • United Kingdom
Business Management
September 1987 - June 1990
American InterContinental University London (Management) (BA) • Londres • United Kingdom
University of Surrey (Marketing) (MSc) • Surrey • United Kingdom
Highlights

  • Project Development;
    Social and Digital Media;
    Parentships & Alliances;
    Project Management;
    Strategic Planning;
    Campaign Management;
    Interpersonal skills;
    Presentation skills
    Organizational skills;
    Relationship Building;